Rely on our research methodology, category definitions and sources along with our experts to offer support when additional insight and clarification of published data is required.Īssess the market potential of new ingredients and monitor product trends to see how reformulation is influencing the food world.

Create key performance indicators to measure the success of trade promotion initiatives. Predict how legislation changes will impact industry growth, tax revenues, employment, company balance sheets, the environment and consumer health.Ĭompare the strength of an industry sector relative to competitor countries using our internationally comparable market size statistics. Whether advising small and medium enterprises looking to expand into new markets or exploring opportunities for industry sectors strategically important to your country’s economy, our market and sector research helps formulate strategies driving export growth, competitive positioning and market share.Īssess the consequences of changing legislationĬreate impact assessment studies examining the implications of changing policy directives and legislation to formulate evidence-based policy recommendations. Obtain an independent view of a company’s competitive strengths, threats, opportunities and weaknesses and uncover white spaces that competitors may already be exploiting. Track the latest industry trends both globally and nationally, including in-depth data and analysis on market share and market size, down to specific category levels, to build a detailed picture of operating environments and prioritise growth markets. Use income data to design suitable products targeted to mass, affluent and high-net-worth individuals. Understand the spending patterns, income and online behaviour of your customers to build a stronger long-term business development strategy with a clear profile of your target audience. Pinpoint which markets and sectors are expanding and declining to identify where to target next.Īlign with consumer preference and behaviour Analyse lifestyles, incomes and consumer attitudes to understand what influences behaviour and identify the next big opportunity.Īssess investment potential and analyse trends influencing markets to better understand current demand, opportunities and challenges. Harness local insight to uncover opportunitiesĬreate campaigns based on local preferences using insights from our global network of analysts leveraging their knowledge of the local market and fluency in the language. Add context to positioning statements and claims by demonstrating the wider industry picture. Add credibility to presentations with well-informed new ideas based on competitor strengths and weaknesses, successful brand and marketing strategies and emerging industry and consumer trends.īenchmark performance against best-in-classĬompare company performance against competitors across all categories, channels and countries using our company and brand share statistics. Become an expert on your client’s industries and consumersĭemonstrate an understanding of your client’s company and brands with our top-level industry overviews and detailed category reports.

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